CRMDemandbase and the GDPR: agreement, role and data location.
Demandbase is a crm tool. Its role depends on the activity, it publishes its data processing agreement, and the data location depends on your account. Below: what to check and how to declare it.
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In short
- Category
- CRM
- Usual role
- Depends on the activity
- Data location
- Set per account or project
- Agreement
- Published by the vendor
What does Demandbase do with personal data?
Manage prospect and customer relationships and sales activities. That is how Privacyboard describes a typical use of Demandbase, as a starting point you can edit.
The data usually involved: business contact names, email addresses, company details and sales communications.
Is Demandbase a processor or a controller?
Demandbase provides advertising and its own account data, so it may act as an independent controller for some data and a processor for customer data.
Privacyboard does not prefill a role for this vendor on purpose. You are asked to choose, since the answer changes what your privacy policy says and which agreement matters.
Where does Demandbase store personal data?
Demandbase does not have one fixed location for every customer. The location depends on the plan, the account and the services you enable.
How to find yours: Check your account settings or Demandbase’s data processing terms for where your data is stored.
Even when the main location is in the EU, ask whether subprocessors or support access involve a transfer outside the EEA, and record it if so.
Does Demandbase have a data processing agreement?
Checked on 1 November 2026. Vendors change their pages, so check the date.
Yes. Demandbase publishes the text of its data processing agreement on its own website. Article 28 of the GDPR requires a written contract with every processor, so this is the document to read and keep.
What we noted when we opened the page: Data Processing Agreement, updated May 31, 2024, incorporated into the customer agreement. Party is the Demandbase entity named in the agreement (San Francisco address). Says data may be processed in the US and other locations; no region named.
A page that exists does not mean you are covered. Whether the agreement applies to you depends on your plan and on what you accepted, so record the decision yourself in your vendor list.
Read the Demandbase agreementHow to declare Demandbase
- 1
In your privacy policy
Name Demandbase as a recipient, say what it is used for (manage prospect and customer relationships and sales activities) and mention any transfer outside the EEA. Articles 13 and 14 ask you to tell people who receives their data.
- 2
In your vendor list
Add Demandbase with its purpose, the data involved, its role, its region and a link to the agreement. Privacyboard prefills all of this, you confirm or correct it.
- 3
In your processing register
Link Demandbase to the activities that use it, so each record shows its recipients. Article 30 asks the register to list the categories of recipients.
What to check before relying on Demandbase
- Define a retention period for inactive leads and contacts.
- Make sure you can find, export and delete one contact across the CRM.
- Record the legal basis for outreach, and respect objections to marketing.
- Record the region and any transfer outside the EEA.
Questions, answered.
Is Demandbase GDPR compliant?
Privacyboard does not certify vendors. Compliance depends on how Demandbase is configured and used, on the agreement you have with it and on your own practices. What can be checked is documented here: it publishes a data processing agreement, the usual role and the data location. Read the agreement itself before relying on it.
Does Demandbase have a DPA?
Yes. Demandbase publishes the text of its data processing agreement on its own website. Article 28 of the GDPR requires a written contract with every processor, so this is the document to read and keep. You can read it at https://www.demandbase.com/data-processing-agreement/.
Is Demandbase a data processor?
It depends on the activity. Demandbase provides advertising and its own account data, so it may act as an independent controller for some data and a processor for customer data.
Where does Demandbase store data?
Demandbase does not have one fixed location for every customer. The location depends on the plan, the account and the services you enable. How to find yours: Check your account settings or Demandbase’s data processing terms for where your data is stored.
Do I need to mention Demandbase in my privacy policy?
Yes, if Demandbase handles personal data for you. The GDPR asks you to tell people who receives their data (Articles 13 and 14). Name the vendor or its category, say what it is used for and mention any transfer outside the EEA.
How do I add Demandbase to my vendor list?
In Privacyboard, pick Demandbase from the catalog. The purpose, the data, the suggested role and a link to its agreement are prefilled, and you confirm each one. Creating a workspace is free.
Privacyboard is not affiliated with Demandbase. Names and logos belong to their owners and are used only to identify the tool. This page summarises public documents as checked on 1 November 2026; it is guidance, not legal advice, and it does not certify any vendor.