AnalyticsSimple Analytics and the GDPR: agreement, role and data location.
Simple Analytics is a analytics tool. Most customers use it as a processor, it explains how to get its data processing agreement, and it usually keeps data in the European Union. Below: what to check and how to declare it.
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In short
- Category
- Analytics
- Usual role
- Usually a processor
- Data location
- Usually the European Union
- Agreement
- Obtained through the vendor
What does Simple Analytics do with personal data?
Measure website or service usage and understand visitor interactions. That is how Privacyboard describes a typical use of Simple Analytics, as a starting point you can edit.
The data usually involved: usage events, device and browser information, user identifiers and IP addresses where collected.
Is Simple Analytics a processor or a controller?
Most customers use Simple Analytics as a processor: it handles personal data on their instructions, for the purposes they set. That is the common reading for analytics tools and it is what Privacyboard suggests.
As a processor, it needs a written agreement with you under Article 28, and you should know which subprocessors it uses. Confirm the role against your own agreement, because the way you use a tool can change it.
Where does Simple Analytics store personal data?
Simple Analytics usually keeps data in the European Union for every customer on its standard service, so there is normally nothing to choose. Privacyboard prefills this and you can change it if your setup differs.
How to find yours: Check your account settings or Simple Analytics’s data processing terms for where your data is stored.
Even when the main location is in the EU, ask whether subprocessors or support access involve a transfer outside the EEA, and record it if so.
Does Simple Analytics have a data processing agreement?
Checked on 1 November 2026. Vendors change their pages, so check the date.
Simple Analytics does not publish the full text of its data processing agreement on a public page. The reference page explains how a customer gets or signs it, usually from inside the account. Article 28 of the GDPR still requires a written contract, so get it and keep a copy.
What we noted when we opened the page: Page describing Simple Analytics' approach to DPAs, saying it will review and sign customer-provided agreements; not the agreement text. No date. Footer names Simple Analytics B.V.; states all data is processed within the EU.
A page that exists does not mean you are covered. Whether the agreement applies to you depends on your plan and on what you accepted, so record the decision yourself in your vendor list.
Open the Simple Analytics reference pageHow to declare Simple Analytics
- 1
In your privacy policy
Name Simple Analytics as a recipient, say what it is used for (measure website or service usage and understand visitor interactions) and mention any transfer outside the EEA. Articles 13 and 14 ask you to tell people who receives their data.
- 2
In your vendor list
Add Simple Analytics with its purpose, the data involved, its role, its region and a link to the agreement. Privacyboard prefills all of this, you confirm or correct it.
- 3
In your processing register
Link Simple Analytics to the activities that use it, so each record shows its recipients. Article 30 asks the register to list the categories of recipients.
What to check before relying on Simple Analytics
- Check whether the tool sets cookies or reads device data, and what consent that requires.
- Say in your privacy policy what is measured and for how long it is kept.
- Review IP address handling, data retention and the data region settings.
- Confirm whether the provider uses the data for its own purposes.
Questions, answered.
Is Simple Analytics GDPR compliant?
Privacyboard does not certify vendors. Compliance depends on how Simple Analytics is configured and used, on the agreement you have with it and on your own practices. What can be checked is documented here: it explains how to get a data processing agreement, the usual role and the data location. Read the agreement itself before relying on it.
Does Simple Analytics have a DPA?
Simple Analytics does not publish the full text of its data processing agreement on a public page. The reference page explains how a customer gets or signs it, usually from inside the account. Article 28 of the GDPR still requires a written contract, so get it and keep a copy. The reference page is https://www.simpleanalytics.com/data-processing-agreement.
Is Simple Analytics a data processor?
Usually, yes. Most customers use Simple Analytics as a processor that acts on their instructions. Check your own agreement and how you use the tool, because the role can differ.
Where does Simple Analytics store data?
Simple Analytics usually keeps data in the European Union for every customer on its standard service, so there is normally nothing to choose. Privacyboard prefills this and you can change it if your setup differs. How to find yours: Check your account settings or Simple Analytics’s data processing terms for where your data is stored.
Do I need to mention Simple Analytics in my privacy policy?
Yes, if Simple Analytics handles personal data for you. The GDPR asks you to tell people who receives their data (Articles 13 and 14). Name the vendor or its category, say what it is used for and mention any transfer outside the EEA.
How do I add Simple Analytics to my vendor list?
In Privacyboard, pick Simple Analytics from the catalog. The purpose, the data, the suggested role and a link to its agreement are prefilled, and you confirm each one. Creating a workspace is free.
Privacyboard is not affiliated with Simple Analytics. Names and logos belong to their owners and are used only to identify the tool. This page summarises public documents as checked on 1 November 2026; it is guidance, not legal advice, and it does not certify any vendor.