Reviews & loyaltyG2 and the GDPR: agreement, role and data location.
G2 is a reviews & loyalty tool. Its role depends on the activity, it publishes its data processing agreement, and it usually keeps data in United States. Below: what to check and how to declare it.
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In short
- Category
- Reviews & loyalty
- Usual role
- Depends on the activity
- Data location
- Usually United States
- Agreement
- Published by the vendor
What does G2 do with personal data?
Collect customer reviews, run loyalty, referral or affiliate programs and send related messages. That is how Privacyboard describes a typical use of G2, as a starting point you can edit.
The data usually involved: names, Email addresses, Contract & billing data, reviews, points, rewards, referral, engagement data
Is G2 a processor or a controller?
G2 publishes the reviews it collects on its own platform.
Privacyboard does not prefill a role for this vendor on purpose. You are asked to choose, since the answer changes what your privacy policy says and which agreement matters.
Where does G2 store personal data?
G2 usually keeps data in United States for every customer on its standard service, so there is normally nothing to choose. Privacyboard prefills this and you can change it if your setup differs.
What G2 says (read on 2026-11-05): G2 processes personal data in the United States (section 7) Source: https://legal.g2.com/es-es/data-processing-addendum
How to find yours: Check your account settings, the address you log in to, or the provider’s data processing terms. Support can tell you if you cannot find it.
If the data is processed outside the European Economic Area, Articles 44 to 49 require a transfer mechanism, such as standard contractual clauses, an adequacy decision or the EU-US Data Privacy Framework. Your privacy policy should name it.
Which legal basis usually applies to G2?
For the usual use of G2, companies most often rely on performance of a contract and legitimate interests (GDPR Article 6(1)). A loyalty program the customer joined is a contract; a review request after a purchase usually rests on a legitimate interest.
The interest you would state: “Asking customers for a review of their purchase and rewarding loyal customers.” The GDPR asks you to say which interest you pursue (Article 13(1)(d)).
Publishing a review with the author’s name needs their agreement, and review requests must be easy to refuse. The balancing test is yours to do: the interest must be real, the processing necessary for it, and people’s rights must not outweigh it.
This is a starting point, not legal advice: the basis belongs to your activity, and you confirm it in your register.
Sources: GDPR Article 6, lawfulness of processing, EDPB Guidelines 1/2024 on legitimate interest
Does G2 have a data processing agreement?
Checked on 5 November 2026. Vendors change their pages, so check the date.
Yes. G2 publishes the text of its data processing agreement on its own website. Article 28 of the GDPR requires a written contract with every processor, so this is the document to read and keep.
What we noted when we opened the page: Data Processing Addendum (Spanish translation; English stated as official), no date shown. Contracting entity G2.com, Inc., Chicago. Covers Review Campaign and my.G2 invitation data; processed in the US under SCCs Module 2, UK Addendum and DPF.
A page that exists does not mean you are covered. Whether the agreement applies to you depends on your plan and on what you accepted, so record the decision yourself in your vendor list.
Read the G2 agreementHow to declare G2
- 1
In your privacy policy
Name G2 as a recipient, say what it is used for (collect customer reviews, run loyalty, referral or affiliate programs and send related messages) and mention any transfer outside the EEA. Articles 13 and 14 ask you to tell people who receives their data.
- 2
In your vendor list
Add G2 with its purpose, the data involved, its role, its region and a link to the agreement. Privacyboard prefills all of this, you confirm or correct it.
- 3
In your processing register
Link G2 to the activities that use it, so each record shows its recipients. Article 30 asks the register to list the categories of recipients.
What to check before relying on G2
- Check which emails the tool sends and that each one offers an easy way to stop them.
- Decide how reviews are published: first name only, initials, or full name with agreement.
- Check how long points, reviews and referral data are kept.
- Record the region and any transfer outside the EEA.
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Questions, answered.
Is G2 GDPR compliant?
Privacyboard does not certify vendors. Compliance depends on how G2 is configured and used, on the agreement you have with it and on your own practices. What can be checked is documented here: it publishes a data processing agreement, the usual role and the data location. Read the agreement itself before relying on it.
Does G2 have a DPA?
Yes. G2 publishes the text of its data processing agreement on its own website. Article 28 of the GDPR requires a written contract with every processor, so this is the document to read and keep. You can read it at https://legal.g2.com/es-es/data-processing-addendum.
Is G2 a data processor?
It depends on the activity. G2 publishes the reviews it collects on its own platform.
Which legal basis applies when I use G2?
For the usual use of G2, companies most often rely on performance of a contract and legitimate interests (GDPR Article 6(1)). A loyalty program the customer joined is a contract; a review request after a purchase usually rests on a legitimate interest. The interest you would state: “Asking customers for a review of their purchase and rewarding loyal customers.” The GDPR asks you to say which interest you pursue (Article 13(1)(d)).
Where does G2 store data?
G2 usually keeps data in United States for every customer on its standard service, so there is normally nothing to choose. Privacyboard prefills this and you can change it if your setup differs. What G2 says (read on 2026-11-05): G2 processes personal data in the United States (section 7) Source: https://legal.g2.com/es-es/data-processing-addendum
Do I need to mention G2 in my privacy policy?
Yes, if G2 handles personal data for you. The GDPR asks you to tell people who receives their data (Articles 13 and 14). Name the vendor or its category, say what it is used for and mention any transfer outside the EEA.
How do I add G2 to my vendor list?
In Privacyboard, pick G2 from the catalog. The purpose, the data, the suggested role and a link to its agreement are prefilled, and you confirm each one. Creating a workspace is free.
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Privacyboard is not affiliated with G2. Names and logos belong to their owners and are used only to identify the tool. This page summarises public documents as checked on 1 November 2026; it is guidance, not legal advice, and it does not certify any vendor.