Social mediaMetricool and the GDPR: agreement, role and data location.
Metricool is a social media tool. Most customers use it as a processor, it explains how to get its data processing agreement, and the data location depends on your account. Below: what to check and how to declare it.
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In short
- Category
- Social media
- Usual role
- Usually a processor
- Data location
- Set per account or project
- Agreement
- Obtained through the vendor
What does Metricool do with personal data?
Plan and publish social media posts, monitor mentions and manage social conversations. That is how Privacyboard describes a typical use of Metricool, as a starting point you can edit.
The data usually involved: social media account details, names and profile data of people who interact, messages and engagement data.
Is Metricool a processor or a controller?
Most customers use Metricool as a processor: it handles personal data on their instructions, for the purposes they set. That is the common reading for social media tools and it is what Privacyboard suggests.
As a processor, it needs a written agreement with you under Article 28, and you should know which subprocessors it uses. Confirm the role against your own agreement, because the way you use a tool can change it.
Where does Metricool store personal data?
Metricool does not have one fixed location for every customer. The location depends on the plan, the account and the services you enable.
How to find yours: Check your account settings, the address you log in to, or the provider’s data processing terms. Support can tell you if you cannot find it.
Even when the main location is in the EU, ask whether subprocessors or support access involve a transfer outside the EEA, and record it if so.
Which legal basis usually applies to Metricool?
For the usual use of Metricool, companies most often rely on legitimate interests (GDPR Article 6(1)). Publishing and answering on social networks is a normal activity of the company, and people who interact publicly expect it.
The interest you would state: “Managing our social media presence and answering people who contact us there.” The GDPR asks you to say which interest you pursue (Article 13(1)(d)).
Social listening that builds profiles of individuals goes further: limit it to what you need. The balancing test is yours to do: the interest must be real, the processing necessary for it, and people’s rights must not outweigh it.
This is a starting point, not legal advice: the basis belongs to your activity, and you confirm it in your register.
Sources: GDPR Article 6, lawfulness of processing, EDPB Guidelines 1/2024 on legitimate interest
Does Metricool have a data processing agreement?
Checked on 5 November 2026. Vendors change their pages, so check the date.
Metricool does not publish the full text of its data processing agreement on a public page. The reference page explains how a customer gets or signs it, usually from inside the account. Article 28 of the GDPR still requires a written contract, so get it and keep a copy.
What we noted when we opened the page: Metricool help article explaining that the DPA is requested by email and signed via Adobe Acrobat Sign; states Metricool acts as data processor. No contracting entity, hosting location or transfer tool stated.
A page that exists does not mean you are covered. Whether the agreement applies to you depends on your plan and on what you accepted, so record the decision yourself in your vendor list.
Open the Metricool reference pageHow to declare Metricool
- 1
In your privacy policy
Name Metricool as a recipient, say what it is used for (plan and publish social media posts, monitor mentions and manage social conversations) and mention any transfer outside the EEA. Articles 13 and 14 ask you to tell people who receives their data.
- 2
In your vendor list
Add Metricool with its purpose, the data involved, its role, its region and a link to the agreement. Privacyboard prefills all of this, you confirm or correct it.
- 3
In your processing register
Link Metricool to the activities that use it, so each record shows its recipients. Article 30 asks the register to list the categories of recipients.
What to check before relying on Metricool
- Review which social accounts are connected and who in your team can access them.
- Limit monitoring of individuals to what you need, and avoid building profiles.
- Check how long messages and reports are kept.
- Record the region and any transfer outside the EEA.
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Questions, answered.
Is Metricool GDPR compliant?
Privacyboard does not certify vendors. Compliance depends on how Metricool is configured and used, on the agreement you have with it and on your own practices. What can be checked is documented here: it explains how to get a data processing agreement, the usual role and the data location. Read the agreement itself before relying on it.
Does Metricool have a DPA?
Metricool does not publish the full text of its data processing agreement on a public page. The reference page explains how a customer gets or signs it, usually from inside the account. Article 28 of the GDPR still requires a written contract, so get it and keep a copy. The reference page is https://help.metricool.com/en/article/data-processing-agreement-dpa-1ba2m6t/.
Is Metricool a data processor?
Usually, yes. Most customers use Metricool as a processor that acts on their instructions. Check your own agreement and how you use the tool, because the role can differ.
Which legal basis applies when I use Metricool?
For the usual use of Metricool, companies most often rely on legitimate interests (GDPR Article 6(1)). Publishing and answering on social networks is a normal activity of the company, and people who interact publicly expect it. The interest you would state: “Managing our social media presence and answering people who contact us there.” The GDPR asks you to say which interest you pursue (Article 13(1)(d)).
Where does Metricool store data?
Metricool does not have one fixed location for every customer. The location depends on the plan, the account and the services you enable. How to find yours: Check your account settings, the address you log in to, or the provider’s data processing terms. Support can tell you if you cannot find it.
Do I need to mention Metricool in my privacy policy?
Yes, if Metricool handles personal data for you. The GDPR asks you to tell people who receives their data (Articles 13 and 14). Name the vendor or its category, say what it is used for and mention any transfer outside the EEA.
How do I add Metricool to my vendor list?
In Privacyboard, pick Metricool from the catalog. The purpose, the data, the suggested role and a link to its agreement are prefilled, and you confirm each one. Creating a workspace is free.
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Privacyboard is not affiliated with Metricool. Names and logos belong to their owners and are used only to identify the tool. This page summarises public documents as checked on 1 November 2026; it is guidance, not legal advice, and it does not certify any vendor.