Sales engagementWoodpecker and the GDPR: agreement, role and data location.
Woodpecker is a sales engagement tool. Most customers use it as a processor, it publishes its data processing agreement, and the data location depends on your account. Below: what to check and how to declare it.
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In short
- Category
- Sales engagement
- Usual role
- Usually a processor
- Data location
- Set per account or project
- Agreement
- Published by the vendor
What does Woodpecker do with personal data?
Find business contacts and run outreach sequences by email, phone or LinkedIn. That is how Privacyboard describes a typical use of Woodpecker, as a starting point you can edit.
The data usually involved: business contact names, work email addresses, phone numbers, job titles, company details and engagement data.
Is Woodpecker a processor or a controller?
Most customers use Woodpecker as a processor: it handles personal data on their instructions, for the purposes they set. That is the common reading for sales engagement tools and it is what Privacyboard suggests.
As a processor, it needs a written agreement with you under Article 28, and you should know which subprocessors it uses. Confirm the role against your own agreement, because the way you use a tool can change it.
Where does Woodpecker store personal data?
Woodpecker does not have one fixed location for every customer. The location depends on the plan, the account and the services you enable.
How to find yours: Check your account settings, the address you log in to, or the provider’s data processing terms. Support can tell you if you cannot find it.
Even when the main location is in the EU, ask whether subprocessors or support access involve a transfer outside the EEA, and record it if so.
Which legal basis usually applies to Woodpecker?
For the usual use of Woodpecker, companies most often rely on legitimate interests (GDPR Article 6(1)). Prospecting professionals about offers related to their job can rest on a legitimate interest, if they are informed and can object easily.
The interest you would state: “Contacting business prospects about services related to their role, who can object at any time.” The GDPR asks you to say which interest you pursue (Article 13(1)(d)).
Cold messages to individuals (not professionals) need consent, and contact data bought or scraped must have been collected lawfully. Inform each prospect at your first message. The balancing test is yours to do: the interest must be real, the processing necessary for it, and people’s rights must not outweigh it.
This is a starting point, not legal advice: the basis belongs to your activity, and you confirm it in your register.
Sources: CNIL: rules for prospecting by email, EDPB Guidelines 1/2024 on legitimate interest
Does Woodpecker have a data processing agreement?
Checked on 5 November 2026. Vendors change their pages, so check the date.
Yes. Woodpecker publishes the text of its data processing agreement on its own website. Article 28 of the GDPR requires a written contract with every processor, so this is the document to read and keep.
What we noted when we opened the page: Woodpecker Data Processing Addendum, page last modified 17 Apr 2025, governed by Polish law. Contracting entity Woodpecker AI sp. z o.o. (Wrocław, Poland). No hosting location named; transfers outside the EEA use 2021 EU SCCs and the UK Addendum.
A page that exists does not mean you are covered. Whether the agreement applies to you depends on your plan and on what you accepted, so record the decision yourself in your vendor list.
Read the Woodpecker agreementHow to declare Woodpecker
- 1
In your privacy policy
Name Woodpecker as a recipient, say what it is used for (find business contacts and run outreach sequences by email, phone or LinkedIn) and mention any transfer outside the EEA. Articles 13 and 14 ask you to tell people who receives their data.
- 2
In your vendor list
Add Woodpecker with its purpose, the data involved, its role, its region and a link to the agreement. Privacyboard prefills all of this, you confirm or correct it.
- 3
In your processing register
Link Woodpecker to the activities that use it, so each record shows its recipients. Article 30 asks the register to list the categories of recipients.
What to check before relying on Woodpecker
- Inform prospects in the first message: who you are, where you got their data, and how to object.
- Honour opt-outs across every sequence and tool.
- Check where enrichment data comes from and whether it was collected lawfully.
- Set a retention period for prospects who never answer.
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Questions, answered.
Is Woodpecker GDPR compliant?
Privacyboard does not certify vendors. Compliance depends on how Woodpecker is configured and used, on the agreement you have with it and on your own practices. What can be checked is documented here: it publishes a data processing agreement, the usual role and the data location. Read the agreement itself before relying on it.
Does Woodpecker have a DPA?
Yes. Woodpecker publishes the text of its data processing agreement on its own website. Article 28 of the GDPR requires a written contract with every processor, so this is the document to read and keep. You can read it at https://woodpecker.co/data-processing-addendum/.
Is Woodpecker a data processor?
Usually, yes. Most customers use Woodpecker as a processor that acts on their instructions. Check your own agreement and how you use the tool, because the role can differ.
Which legal basis applies when I use Woodpecker?
For the usual use of Woodpecker, companies most often rely on legitimate interests (GDPR Article 6(1)). Prospecting professionals about offers related to their job can rest on a legitimate interest, if they are informed and can object easily. The interest you would state: “Contacting business prospects about services related to their role, who can object at any time.” The GDPR asks you to say which interest you pursue (Article 13(1)(d)).
Where does Woodpecker store data?
Woodpecker does not have one fixed location for every customer. The location depends on the plan, the account and the services you enable. How to find yours: Check your account settings, the address you log in to, or the provider’s data processing terms. Support can tell you if you cannot find it.
Do I need to mention Woodpecker in my privacy policy?
Yes, if Woodpecker handles personal data for you. The GDPR asks you to tell people who receives their data (Articles 13 and 14). Name the vendor or its category, say what it is used for and mention any transfer outside the EEA.
How do I add Woodpecker to my vendor list?
In Privacyboard, pick Woodpecker from the catalog. The purpose, the data, the suggested role and a link to its agreement are prefilled, and you confirm each one. Creating a workspace is free.
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Privacyboard is not affiliated with Woodpecker. Names and logos belong to their owners and are used only to identify the tool. This page summarises public documents as checked on 1 November 2026; it is guidance, not legal advice, and it does not certify any vendor.