AdvertisingPinterest Ads and the GDPR: agreement, role and data location.
Pinterest Ads is a advertising tool. Its role depends on the activity, it explains how to get its data processing agreement, and the data location depends on your account. Below: what to check and how to declare it.
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In short
- Category
- Advertising
- Usual role
- Depends on the activity
- Data location
- Set per account or project
- Agreement
- Obtained through the vendor
What does Pinterest Ads do with personal data?
Measure advertising campaigns and show relevant ads to people who visited the website. That is how Privacyboard describes a typical use of Pinterest Ads, as a starting point you can edit.
The data usually involved: account identifiers, IP addresses, website & device data, usage & activity data, pages visited
Is Pinterest Ads a processor or a controller?
Pinterest uses advertising and measurement data for its own purposes as well as yours, so it often acts as an independent or joint controller for the pixel or tag. Check your agreement and your consent setup, then choose the role that fits.
Privacyboard does not prefill a role for this vendor on purpose. You are asked to choose, since the answer changes what your privacy policy says and which agreement matters.
Where does Pinterest Ads store personal data?
Pinterest Ads does not have one fixed location for every customer. The location depends on the plan, the account and the services you enable.
How to find yours: Check the provider’s data processing terms: advertising data is usually processed in several regions.
Even when the main location is in the EU, ask whether subprocessors or support access involve a transfer outside the EEA, and record it if so.
Which legal basis usually applies to Pinterest Ads?
For the usual use of Pinterest Ads, companies most often rely on consent (GDPR Article 6(1)). Advertising and retargeting identifiers on the visitor’s device need consent, under the ePrivacy rules as well as the GDPR.
Ad platforms often act as controllers for their own purposes: check your agreement and your consent setup.
This is a starting point, not legal advice: the basis belongs to your activity, and you confirm it in your register.
Sources: CNIL: cookies and other trackers, questions and answers, GDPR Article 6, lawfulness of processing
Does Pinterest Ads have a data processing agreement?
Checked on 12 November 2026. Vendors change their pages, so check the date.
Pinterest Ads does not publish the full text of its data processing agreement on a public page. The reference page explains how a customer gets or signs it, usually from inside the account. Article 28 of the GDPR still requires a written contract, so get it and keep a copy.
What we noted when we opened the page: Pinterest Ad Data Terms (last updated April 2025; an update takes effect 12 Nov 2026), an addendum to the advertising agreement with Pinterest, Inc. or its affiliate. Section 3 covers Pinterest Tag, API and SDK activity data: the advertiser must give notice and obtain the consent the law requires. The page states no controller or processor role, hosting location or transfer tool.
A page that exists does not mean you are covered. Whether the agreement applies to you depends on your plan and on what you accepted, so record the decision yourself in your vendor list.
Open the Pinterest Ads reference pageHow to declare Pinterest Ads
- 1
In your privacy policy
Name Pinterest Ads as a recipient, say what it is used for (measure advertising campaigns and show relevant ads to people who visited the website) and mention any transfer outside the EEA. Articles 13 and 14 ask you to tell people who receives their data.
- 2
In your vendor list
Add Pinterest Ads with its purpose, the data involved, its role, its region and a link to the agreement. Privacyboard prefills all of this, you confirm or correct it.
- 3
In your processing register
Link Pinterest Ads to the activities that use it, so each record shows its recipients. Article 30 asks the register to list the categories of recipients.
What to check before relying on Pinterest Ads
- Confirm the region and any transfer outside the EEA.
- Keep the agreement text you accepted and its date.
- List the provider in your privacy policy and your processing register.
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Questions, answered.
Is Pinterest Ads GDPR compliant?
Privacyboard does not certify vendors. Compliance depends on how Pinterest Ads is configured and used, on the agreement you have with it and on your own practices. What can be checked is documented here: it explains how to get a data processing agreement, the usual role and the data location. Read the agreement itself before relying on it.
Does Pinterest Ads have a DPA?
Pinterest Ads does not publish the full text of its data processing agreement on a public page. The reference page explains how a customer gets or signs it, usually from inside the account. Article 28 of the GDPR still requires a written contract, so get it and keep a copy. The reference page is https://policy.pinterest.com/en/ad-data-terms.
Is Pinterest Ads a data processor?
It depends on the activity. Pinterest uses advertising and measurement data for its own purposes as well as yours, so it often acts as an independent or joint controller for the pixel or tag. Check your agreement and your consent setup, then choose the role that fits.
Which legal basis applies when I use Pinterest Ads?
For the usual use of Pinterest Ads, companies most often rely on consent (GDPR Article 6(1)). Advertising and retargeting identifiers on the visitor’s device need consent, under the ePrivacy rules as well as the GDPR. Ad platforms often act as controllers for their own purposes: check your agreement and your consent setup.
Where does Pinterest Ads store data?
Pinterest Ads does not have one fixed location for every customer. The location depends on the plan, the account and the services you enable. How to find yours: Check the provider’s data processing terms: advertising data is usually processed in several regions.
Do I need to mention Pinterest Ads in my privacy policy?
Yes, if Pinterest Ads handles personal data for you. The GDPR asks you to tell people who receives their data (Articles 13 and 14). Name the vendor or its category, say what it is used for and mention any transfer outside the EEA.
How do I add Pinterest Ads to my vendor list?
In Privacyboard, pick Pinterest Ads from the catalog. The purpose, the data, the suggested role and a link to its agreement are prefilled, and you confirm each one. Creating a workspace is free.
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Privacyboard is not affiliated with Pinterest Ads. Names and logos belong to their owners and are used only to identify the tool. This page summarises public documents as checked on 1 November 2026; it is guidance, not legal advice, and it does not certify any vendor.