AdvertisingThe Trade Desk and the GDPR: agreement, role and data location.
The Trade Desk is a advertising tool. Most customers use it as a processor, it publishes its data processing agreement, and the data location depends on your account. Below: what to check and how to declare it.
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In short
- Category
- Advertising
- Usual role
- Usually a processor
- Data location
- Set per account or project
- Agreement
- Published by the vendor
What does The Trade Desk do with personal data?
Measure advertising campaigns and show relevant ads to people who visited the website. That is how Privacyboard describes a typical use of The Trade Desk, as a starting point you can edit.
The data usually involved: account identifiers, IP addresses, website & device data, usage & activity data, pages visited
Is The Trade Desk a processor or a controller?
Most customers use The Trade Desk as a processor: it handles personal data on their instructions, for the purposes they set. That is the common reading for advertising tools and it is what Privacyboard suggests.
As a processor, it needs a written agreement with you under Article 28, and you should know which subprocessors it uses. Confirm the role against your own agreement, because the way you use a tool can change it.
Where does The Trade Desk store personal data?
The Trade Desk does not have one fixed location for every customer. The location depends on the plan, the account and the services you enable.
How to find yours: Check the provider’s data processing terms: advertising data is usually processed in several regions.
Even when the main location is in the EU, ask whether subprocessors or support access involve a transfer outside the EEA, and record it if so.
Which legal basis usually applies to The Trade Desk?
For the usual use of The Trade Desk, companies most often rely on consent (GDPR Article 6(1)). Advertising and retargeting identifiers on the visitor’s device need consent, under the ePrivacy rules as well as the GDPR.
Ad platforms often act as controllers for their own purposes: check your agreement and your consent setup.
This is a starting point, not legal advice: the basis belongs to your activity, and you confirm it in your register.
Sources: CNIL: cookies and other trackers, questions and answers, GDPR Article 6, lawfulness of processing
Does The Trade Desk have a data processing agreement?
Checked on 12 November 2026. Vendors change their pages, so check the date.
Yes. The Trade Desk publishes the text of its data processing agreement as a PDF on its own website. Article 28 of the GDPR requires a written contract with every processor, so this is the document to read and keep.
What we noted when we opened the page: TD Data Processing Addendum (footer TTD-DPA-2023), effective on last signature: The Trade Desk acts as processor and the client as controller (s.2.2). Data may be processed outside the collection jurisdiction, including the United States, under EU SCCs (2021/914) and UK clauses; no hosting location or privacy address stated.
A page that exists does not mean you are covered. Whether the agreement applies to you depends on your plan and on what you accepted, so record the decision yourself in your vendor list.
Read the The Trade Desk agreementHow to declare The Trade Desk
- 1
In your privacy policy
Name The Trade Desk as a recipient, say what it is used for (measure advertising campaigns and show relevant ads to people who visited the website) and mention any transfer outside the EEA. Articles 13 and 14 ask you to tell people who receives their data.
- 2
In your vendor list
Add The Trade Desk with its purpose, the data involved, its role, its region and a link to the agreement. Privacyboard prefills all of this, you confirm or correct it.
- 3
In your processing register
Link The Trade Desk to the activities that use it, so each record shows its recipients. Article 30 asks the register to list the categories of recipients.
What to check before relying on The Trade Desk
- Confirm the region and any transfer outside the EEA.
- Keep the agreement text you accepted and its date.
- List the provider in your privacy policy and your processing register.
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Questions, answered.
Is The Trade Desk GDPR compliant?
Privacyboard does not certify vendors. Compliance depends on how The Trade Desk is configured and used, on the agreement you have with it and on your own practices. What can be checked is documented here: it publishes a data processing agreement, the usual role and the data location. Read the agreement itself before relying on it.
Does The Trade Desk have a DPA?
Yes. The Trade Desk publishes the text of its data processing agreement as a PDF on its own website. Article 28 of the GDPR requires a written contract with every processor, so this is the document to read and keep. You can read it at https://assets.thetradedesk.com/assets/documents/TTD-Global-Client-Data-Processing-Addendum.pdf.
Is The Trade Desk a data processor?
Usually, yes. Most customers use The Trade Desk as a processor that acts on their instructions. Check your own agreement and how you use the tool, because the role can differ.
Which legal basis applies when I use The Trade Desk?
For the usual use of The Trade Desk, companies most often rely on consent (GDPR Article 6(1)). Advertising and retargeting identifiers on the visitor’s device need consent, under the ePrivacy rules as well as the GDPR. Ad platforms often act as controllers for their own purposes: check your agreement and your consent setup.
Where does The Trade Desk store data?
The Trade Desk does not have one fixed location for every customer. The location depends on the plan, the account and the services you enable. How to find yours: Check the provider’s data processing terms: advertising data is usually processed in several regions.
Do I need to mention The Trade Desk in my privacy policy?
Yes, if The Trade Desk handles personal data for you. The GDPR asks you to tell people who receives their data (Articles 13 and 14). Name the vendor or its category, say what it is used for and mention any transfer outside the EEA.
How do I add The Trade Desk to my vendor list?
In Privacyboard, pick The Trade Desk from the catalog. The purpose, the data, the suggested role and a link to its agreement are prefilled, and you confirm each one. Creating a workspace is free.
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Privacyboard is not affiliated with The Trade Desk. Names and logos belong to their owners and are used only to identify the tool. This page summarises public documents as checked on 1 November 2026; it is guidance, not legal advice, and it does not certify any vendor.