AnalyticsYandex Metrica and the GDPR: agreement, role and data location.
Yandex Metrica is a analytics tool. Its role depends on the activity, it explains how to get its data processing agreement, and the data location depends on your account. Below: what to check and how to declare it.
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In short
- Category
- Analytics
- Usual role
- Depends on the activity
- Data location
- Set per account or project
- Agreement
- Obtained through the vendor
What does Yandex Metrica do with personal data?
Measure website or service usage and understand visitor interactions. That is how Privacyboard describes a typical use of Yandex Metrica, as a starting point you can edit.
The data usually involved: account identifiers, IP addresses, website & device data, usage & activity data
Is Yandex Metrica a processor or a controller?
Yandex asks site owners to accept its Metrica data processing agreement, but its help page states no role, entity or storage location, and the data goes to a provider outside the EEA. Read the agreement in your Metrica account, then choose the role that fits.
Privacyboard does not prefill a role for this vendor on purpose. You are asked to choose, since the answer changes what your privacy policy says and which agreement matters.
Where does Yandex Metrica store personal data?
Yandex Metrica does not have one fixed location for every customer. The location depends on the plan, the account and the services you enable.
How to find yours: Look at the address you log in to or your project settings.
Even when the main location is in the EU, ask whether subprocessors or support access involve a transfer outside the EEA, and record it if so.
Which legal basis usually applies to Yandex Metrica?
For the usual use of Yandex Metrica, companies most often rely on consent (GDPR Article 6(1)). Analytics that read or write identifiers on the visitor’s device need consent, under the ePrivacy rules as well as the GDPR.
Some anonymous audience measurement tools can run without consent in France when the CNIL’s conditions are met (own purposes only, anonymous statistics, no cross-site tracking).
This is a starting point, not legal advice: the basis belongs to your activity, and you confirm it in your register.
Sources: CNIL: audience measurement tools exempt from consent, CNIL: cookies and other trackers, questions and answers
Does Yandex Metrica have a data processing agreement?
Checked on 12 November 2026. Vendors change their pages, so check the date.
Yandex Metrica does not publish the full text of its data processing agreement on a public page. The reference page explains how a customer gets or signs it, usually from inside the account. Article 28 of the GDPR still requires a written contract, so get it and keep a copy.
What we noted when we opened the page: Yandex Metrica help page on GDPR compliance: site owners must read and accept the Yandex Metrica data processing agreement when creating or editing a tag, warn visitors about cookies and tracking, and can mask IP addresses and form fields. The page names no Yandex entity, role, storage location or transfer tool.
A page that exists does not mean you are covered. Whether the agreement applies to you depends on your plan and on what you accepted, so record the decision yourself in your vendor list.
Open the Yandex Metrica reference pageHow to declare Yandex Metrica
- 1
In your privacy policy
Name Yandex Metrica as a recipient, say what it is used for (measure website or service usage and understand visitor interactions) and mention any transfer outside the EEA. Articles 13 and 14 ask you to tell people who receives their data.
- 2
In your vendor list
Add Yandex Metrica with its purpose, the data involved, its role, its region and a link to the agreement. Privacyboard prefills all of this, you confirm or correct it.
- 3
In your processing register
Link Yandex Metrica to the activities that use it, so each record shows its recipients. Article 30 asks the register to list the categories of recipients.
What to check before relying on Yandex Metrica
- Check whether the tool sets cookies or reads device data, and what consent that requires.
- Say in your privacy policy what is measured and for how long it is kept.
- Review IP address handling, data retention and the data region settings.
- Confirm whether the provider uses the data for its own purposes.
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Questions, answered.
Is Yandex Metrica GDPR compliant?
Privacyboard does not certify vendors. Compliance depends on how Yandex Metrica is configured and used, on the agreement you have with it and on your own practices. What can be checked is documented here: it explains how to get a data processing agreement, the usual role and the data location. Read the agreement itself before relying on it.
Does Yandex Metrica have a DPA?
Yandex Metrica does not publish the full text of its data processing agreement on a public page. The reference page explains how a customer gets or signs it, usually from inside the account. Article 28 of the GDPR still requires a written contract, so get it and keep a copy. The reference page is https://yandex.com/support/metrica/en/general/gdpr.html.
Is Yandex Metrica a data processor?
It depends on the activity. Yandex asks site owners to accept its Metrica data processing agreement, but its help page states no role, entity or storage location, and the data goes to a provider outside the EEA. Read the agreement in your Metrica account, then choose the role that fits.
Which legal basis applies when I use Yandex Metrica?
For the usual use of Yandex Metrica, companies most often rely on consent (GDPR Article 6(1)). Analytics that read or write identifiers on the visitor’s device need consent, under the ePrivacy rules as well as the GDPR. Some anonymous audience measurement tools can run without consent in France when the CNIL’s conditions are met (own purposes only, anonymous statistics, no cross-site tracking).
Where does Yandex Metrica store data?
Yandex Metrica does not have one fixed location for every customer. The location depends on the plan, the account and the services you enable. How to find yours: Look at the address you log in to or your project settings.
Do I need to mention Yandex Metrica in my privacy policy?
Yes, if Yandex Metrica handles personal data for you. The GDPR asks you to tell people who receives their data (Articles 13 and 14). Name the vendor or its category, say what it is used for and mention any transfer outside the EEA.
How do I add Yandex Metrica to my vendor list?
In Privacyboard, pick Yandex Metrica from the catalog. The purpose, the data, the suggested role and a link to its agreement are prefilled, and you confirm each one. Creating a workspace is free.
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Privacyboard is not affiliated with Yandex Metrica. Names and logos belong to their owners and are used only to identify the tool. This page summarises public documents as checked on 1 November 2026; it is guidance, not legal advice, and it does not certify any vendor.