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Services and categories
Declare the services your website uses and sort them into necessary, preferences, statistics and marketing. Learn how the declaration drives blocking, the cookie policy and removal of cookies.
A service is a tool your website uses that sets cookies or contacts another website, such as an analytics tool, a chat widget or an advertising pixel. You declare your services and give each a category.
#The four categories
| Category | Meaning | Consent |
|---|---|---|
| Necessary | Needed for the site to work, for example to log in or remember the banner choice. | Always on. |
| Preferences | Remember settings and enable features such as chat, forms or embedded content. | Asked. |
| Statistics | Help you understand how the site is used. | Asked. |
| Marketing | Show relevant content and measure campaigns. | Asked. |
#What a service record holds
Name, category, purpose, cookies it sets (names) and how long they last. Well-known tools are recognised and their usual cookies and purposes are filled in for you.
#Where services come from
- The scan. It lists the known services found on your page. See Site check.
- By hand. Add services the scan cannot see, for example tools loaded by a tag manager.
- The real-browser check and visitor reports. They show tools that actually ran, so you can declare what you missed.
#What the declaration drives
- The banner shows the categories to visitors, with the services in each.
- Blocking uses your declaration together with a built-in list of known trackers. A tool you declare as necessary keeps its cookies.
- Your cookie policy and the cookie section of your privacy policy list the services.
- Cookies of well-known tools are removed when their category is refused. See Blocking before consent.
#FAQ
#Which category should analytics tools use?
Statistics. Most analytics tools need consent. Some privacy-friendly tools that do not use cookies or identifiers may qualify as necessary, depending on regulator guidance, so check yours.
#How long are consent cookies kept?
The banner's own choice cookie is kept for the period you set in the banner settings, from 1 to 13 months.
#Do I need to list fonts or CDNs?
List any service that sets cookies or sends visitor data to another website, including fonts and embedded media, and choose the category that fits.
Privacyboard is a guidance tool, not legal advice. This page describes what the product does today. Found something unclear or out of date? Write to antoine@unmake.io.