Microsoft, Shopify and WordPress

Some tools do not read the page: they wait for a consent signal sent to them. The banner sends it automatically, alongside Google Consent Mode. There is nothing to configure.

See also the WordPress and Shopify integration pages.

#Microsoft Advertising (UET)

Microsoft requires a consent signal for visitors in Europe. The banner sets UET Consent Mode ad_storage to denied by default and updates it with the visitor's Marketing choice.

#Microsoft Clarity

Clarity needs a consent signal for visitors in the EEA, the UK and Switzerland, or it runs without cookies. After each choice the banner calls the Clarity consent API (consentv2): analytics_Storage follows Statistics and ad_Storage follows Marketing. The signal is queued, so it also reaches Clarity when it loads after the choice.

#Shopify

Shopify's own analytics and the pixels of your apps follow Shopify's Customer Privacy API, not your theme. The banner passes the choice to it: Statistics to analytics, Marketing to marketing and to the sale or sharing of data, Preferences to preferences.

In Shopify, go to Settings → Customer privacy and leave Shopify's own cookie banner off, so visitors see one banner only.

#WordPress

Plugins that follow the WP Consent API (Site Kit by Google, WooCommerce and others) read the choice from it: Preferences to preferences, Statistics to statistics, Marketing to marketing. The banner also tells them whether visitors are asked first (opt-in) or can opt out, from your regional rules.

The WP Consent API is a free plugin: install it if your other plugins ask for it.

#FAQ

#Do I still need to declare these services?

Yes. Declare Clarity, Microsoft Advertising and your Shopify apps in your services, so they appear in the banner and in your cookie policy, and so they are blocked until consent.

#What if I do not use these tools?

Nothing changes for you. The Microsoft signals are a few lines left in the page for those tools to read; the Shopify and WordPress ones are sent only when the page has them.